“Remember, the goal of building your email list is to create a meaningful connection with readers—one based on mutual interest and quality content—that you work hard to strengthen with each
new email.” – Tim Grahl
If you’re like most writers, you want to do the right thing. And they say the right thing is to get followers. Gain traction. Stay engaged. Serve. Try to remember to eat, and dig to China. *Just kidding! Wanted to see if you were paying attention!
But sometimes in our goal-happy life…
Sometimes in our hack-age…
Sometimes in our How-To-Tutorial-Frenzy…
We forget what matters & get trapped in a rut leaving us feeling jet lagged and far away from the people we first felt drawn to.
If this describes you, keep reading.
Why I Stopped Obsessing Over Email List Growth
- I was tired of checking in to see the numbers. It made me feel like my subscribers’ covert spy-boss which served to cast you as a list rather than care-filled humans.
- I realized you gave me the time of day, not the 473750732839755 people out there who don’t know I am alive. You do. You signed up. And thanks by the way!
- I wanted to write a book. And that takes a lot of attention.
- I rebel against common trends (for the most part). My blood flows like the Nile.
- I prefer organic growth to growth hacks and incentives (not that I won’t offer them at times). #insidejoke (for newsletter subscribers)
- I had to take a How-To break. And guess what? Since I let it go, it has grown more than when I tried so hard. #bigeyes
Recently on the radio, a guy was talking about how we learn and change in life. He said it happens with repeated exposure slowly over time. Though his name slips my mind, the line did not. I stopped obsessing over not just my email list growth, but many things — because I realized most valuable gems in life don’t come easily. They just don’t. They come over time, as we learn and steward and grow.
How-To’s aren’t bad, but at some point, we have to set aside the manuals and get our feet wet. We won’t discard the shelves that hold the tried and true. We just learn to live in a rhythm of learning and doing, doing and learning. And so, obsessions fade: Because we know our days are in God’s hands, and as Tim Grahl says, “All we can do, is all we can do.”
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“Two people are better off than one, for they can help each other succeed.If one person falls, the other can reach out and help. But someone who falls alone is in real trouble. Ecclesiastes 4:9-12”
From me to you with ♥
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